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Place a newsletter subscription form on your website.

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Offer information or special deals and coupons through an emailed newsletter.

Offer information or special deals and coupons through an emailed newsletter.

Test on a smaller segment of the target audience first.

Test on a smaller segment of the target audience first.

Use tested and proven copy.

Use tested and proven copy.

Select a newsletter that is relevant and informative.

Select a newsletter that is relevant and informative.

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