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You can get creative with this one. How about an optician partnering with a book store. Put large print flyers in books that say, “Having trouble reading the text? Come see us.” and small print notes in new eye glass...

New ideas and new business comes often from clients, employees, partners and people you already know. Don’t underestimate your contact network or forget that many of them know somebody that your service can...

Also make brochures of new products and services to send to past customers.