Email, like it or not, is still the highest converting, most important, form of online marketing. Building an email list of your customers, clients, and those that are interested in your industry is the most important thing you can do to promote your business online.

Email marketing can be a positive or negative experience for your readers. Most get too much mail, but the truth is that they get too much mail that they don’t want. We all have emails that we actually look forward to getting. Those emails actually give something back to us.

What can you give to your readers? How can you help them? How can you inspire them?