and going to so you can optimize your website design and content. Benchmark your changes to increase visitor retention and the amount of time they remain on your site.
Try changing colors and layout to the colors and design that your target audience likes the most. Test color schemes to see which one keeps the most visitors.
If you have a high bounce rate (where people quickly leave the site after first visiting) try modifying the keywords that you are optimizing your pages for. The keywords people are finding you with may not be the people searching for your product or service.