When many people think of print advertising, they often only think of brochures and flyers.
Postcards can be another very effective way of getting new leads to hear about your brand.
Due to their collectibility (many people are postcard collectors), a postcard in the mail is often seen as more personal than a flyer or brochure.
A well designed postcard is also more noticeable because they’re rarely used as an advertising medium, and in addition they can also be doubled up as a coupon for your customers.
An excellent resource with more information about postcards and more reasons about why postcards are effective marketing can be found right here in our postcard comparison.