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Collect emails at tradeshows and other events.

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Offer information or special deals and coupons through an emailed newsletter.

Offer information or special deals and coupons through an emailed newsletter.

Don’t worry about how often, just provide high quality content.

Don’t worry about how often, just provide high quality content.

Test on a smaller segment of the target audience first.

Test on a smaller segment of the target audience first.

Send quality informative content in your newsletter.

Send quality informative content in your newsletter.

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