Online Marketing Ides
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12Online Marketing Ides
"Link Bait"
with catchy article names and content like "99+ Internet Marketing Ideas"!5Online Marketing IdesBuild one-way links by:
List in related quality directories Posting in related forums Commenting on related blogs Guest blogging Writing guest articles Submitting articles to directories Social bookmarking your site5Online Marketing IdesSubmit your site to the DMOZ directory
5Online Marketing IdesCreate an affiliate program to promote your product or service.
5Online Marketing IdesCreate a site targeted at a specific niche.
4Online Marketing IdesGet those same keywords in the link text of sites that are linking to you.
4Online Marketing IdesUse the same keywords in the body text of your content.
4Online Marketing IdesCreate great content focused on your topic that people want to link to.
4Online Marketing IdesTrack what search terms bring what conversions.
Focus your keyword optimization efforts on the best performing keywords.4Online Marketing IdesDo:
Write good relevant content Design your site for your users Follow Google's Guidelines4Online Marketing IdesTrack every promotional effort.
What is working? What isn't working? Optimize what works, drop what doesn't work.3Online Marketing IdesWrite search engine optimized titles that use the words that your customer are searching for.
3Online Marketing IdesMake sure the sites you get links on are on the same topic as your site is.
3Online Marketing IdesMake your site search engine navigable. Search engines can't follow:
Pure javascript dropdown menus or links Pages that are accessed by a form (login form, submit button, etc.)3Online Marketing IdesDon't:
have hidden text use cloaking spam keywords on the page duplicate content3Online Marketing IdesUse web analytics to analyze where your visitors are coming from
and going to so you can optimize your website design and content. Benchmark your changes to increase visitor retention and the amount of time they remain on your site. Try changing colors and layout to the colors and design that your target audience likes the most. Test colo... Read more.3Online Marketing IdesConsider using a separate CSS file (.css) for your page design.
The visitor only has to load this file once and then it's stored on their computer.3Online Marketing IdesPurchase banner ads on sites with your same target market.
3Online Marketing IdesOffer freebies.
3Online Marketing IdesDon't be afraid to try new things.
Internet marketing is a constantly evolving field and new ways to market an Internet business are always being born. Be sure to always track the results of the new marketing ideas.2Online Marketing IdesCheck out SEOmoz's Ranking Factors
to see how some of the top search engine optimization experts rank the importance of different factors influencing your position in the search engines.2Online Marketing IdesTry not to use frames.
2Online Marketing IdesMake every page accessible within 3 clicks.
2Online Marketing IdesCreate an XML sitemap
2Online Marketing IdesGet listed in a paid directory like Best of the Web (BOTW) or Yahoo Directory.
2Online Marketing IdesMake a usable website.
Simple navigation Clear call to action (How they can find out more or signup.) Readable font size Design tested in all major web browsers Look at Web Accessibility Initiative guidelines Checkout Bad Website Ideas2Online Marketing IdesFor local businesses include the names of the areas that you serve
If someone searches for "Orange County spa" you want to show up in the results even if you are just north of Orange County. So, "Serving Orange County, Long Beach and the greater Los Angeles area".2Online Marketing IdesCreate a lightweight design that will load quickly on any internet connection.
Nothing turns a visitor away faster than a page that won't load.2Online Marketing IdesUse small compressed images with alt tags filled in with descriptions.
1Online Marketing IdesResearch what words your potential customers are searching with.
1Online Marketing IdesGet quality relevant links from reputable sites.
1Online Marketing IdesDon't link to sites that are seen as bad sites by the search engines
(Make sure they are well listed in Google)1Online Marketing IdesClean and minimize your design to focus the attention of the visitor on what is most important.
1Online Marketing IdesHave friends or family test your website and get there feedback.
Did they know what your site was about? What they could do or get there? Was there anything that was annoying?1Online Marketing IdesDon't pay a company to submit your site to the search engines.
The search engines will find you as soon as you have links from other sites. (Directories, articles, etc.)1Online Marketing IdesWrite a press releases and publish them through a service like PRWeb.
1Online Marketing IdesTrack your banner ads independently to see what works and what the ROI for each ad is.
1Online Marketing IdesUpload your product feeds to Google Products,
Google Base, Shopzilla, NextTag and other product listing sites.0Online Marketing IdesGet that content in front of the eyes of some of the more established sites in your topic.
(By commenting on blogs, interacting in forums, etc.)0Online Marketing IdesHave fewer than 100 links per page.
0Online Marketing IdesFocus your website layout on calling the visitor to action and building leads.
0Online Marketing IdesSubmit articles to a site like eZineArticles.
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