It is cheaper to market to customers you already have than to find new customers. Can you create a new product or service that your current customers need?
This is part of the reason it is so important to build a customer list. Start collecting emails and contact information...
It's important that you always know the next step you can take to marketing your business. If you don't know what you are going to do next and have it high on your priority list then it is very easy to get caught up in operations instead of growth.
New ideas and new business comes often from clients, employees, partners and people you already know.
Don't underestimate your contact network or forget that many of them know somebody that your service can help.
Build relationships with other business owners or professionals
with the purpose of creating a business referral network. Find other business professionals at:
Chamber of Commerce meetings
Cross promote in or on products of other businesses that target your market
You can get creative with this one. How about an optician partnering with a book store. Put large print flyers in books that say, "Having trouble reading the text? Come see us." and small print notes in new eye glass cases that reads, "Put your new glasses to good use..."
Hand out your business card to anyone who may need to contact you.
Give those close to you, business wise or personally a few business cards so they can hand them out when they meet someone in need of your product.
Always have your business cards with you.
Place a special of...
When many people think of print advertising, they often only think of brochures and flyers.
Postcards can be another very effective way of getting new leads to hear about your brand.
Due to their collectibility (many people are postcard collectors), a postcard in the mail is...