...more Offline Marketing Ideas
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Your business has its own unique set of marketing opportunities and challenges. While the foundations of marketing (unique benefits that the right customer cares about) are the same for every business, certain marketing ideas work better for one type of business over another.
Small Business Owners: You have the unique advantage of knowing your customers on a personal level. You will have an easier time turning your customers into fans. Give them more than they expect and watch as your customers begin to do the marketing for you.
Service Professionals: You are not the only service that your client uses. So build a referral network with other service businesses that sell to your same target market. If you offer services to businesses you might look at other b2b companies. If you are an accountant you might focus on networking with a marketing company, web designer, or lawyer.