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Good Marketing Ideas / The Marketing Idea Database

  1. Offline Marketing Ideas

    Follow up with your existing customers

    It is cheaper to market to customers you already have than to find new customers. Can you create a new product or service that your current ...

    > To Marketing Idea #70
  2. Email Marketing Ideas

    Build an email list and use it for good!

    Email, like it or not, is still the highest converting, most important, form of online marketing. Building an email list of your customers, ...

    > To Marketing Idea #153
  3. Offline Marketing Ideas

    Ask for recommendations

    and new ideas from customers and employees.

    > To Marketing Idea #34
  4. Offline Marketing Ideas

    Create a new product or service

    that is either better or cheaper than your current product.

    > To Marketing Idea #73
  5. Offline Marketing Ideas

    Help your customers look good

    by offering your services to help them in a meeting, seminar or other event.

    > To Marketing Idea #29
  6. Search Marketing Ideas

    Use paid search engine marketing to drive traffic

    1. Create a search marketing budget.
    How much will you need to spend to get a sale?
    How much profit do you make per sale?
    How will you track an...

    > To Marketing Idea #123
  7. Email Marketing Ideas

    Track everything.

    Clicks, where they go, short term ROI as well as long-term projected ROI.

    > To Marketing Idea #163
  8. Social Media Marketing Ideas

    Engage, don't automate.

    Unless you really engage your audience in a way that matters to them you probably are not going to see much result from social media marketi...

    > To Marketing Idea #247
  9. Local Marketing Ideas

    Create a mobile app to market your business

    A mobile app is not as hard, or expensive as it may sound! You no longer have to pay an app developer thousands of dollars when it comes to ...

    > To Marketing Idea #250
  10. Offline Marketing Ideas

    Create a marketing plan

    It's important that you always know the next step you can take to marketing your business. If you don't know what you are going to do next a...

    > To Marketing Idea #1
  11. Offline Marketing Ideas

    Talk with everyone you meet about your business.

    You'd be surprised how many others are also looking for people to help them increase their business. You also may find businesses with the s...

    > To Marketing Idea #13
  12. Offline Marketing Ideas

    Creating a business marketing referral network

    helps generate permission based leads, new marketing ideas and the possibilities for joint advertising campaigns.

    > To Marketing Idea #14
  13. Offline Marketing Ideas

    Create a marketing plan and budget.

    What are your goals?
    how are you going to get there? (Budget, action steps, etc.)

    > To Marketing Idea #67
  14. Local Marketing Ideas

    Ask those you know to help you find leads.

    Give them business cards or trinkets and ask them to hand them out if they run into someone interested in your product or service.

    > To Marketing Idea #108
  15. Offline Marketing Ideas

    Participate in a trade show

    get a booth or at least attend them and talk to people.

    > To Marketing Idea #18
  16. Offline Marketing Ideas

    Build relationships with other business owners or professionals

    with the purpose of creating a business referral network. Find other business professionals at:

    Chamber of Commerce meetings
    Trade Shows
    Trade ...

    > To Marketing Idea #8
  17. Offline Marketing Ideas

    Get written testimonials

    from some of your customers and put them up in your store or online.

    > To Marketing Idea #31
  18. Offline Marketing Ideas

    Ask a group of customer or employees

    to be a part of your advisory panel and run new products, services and pricing by them.

    > To Marketing Idea #35
  19. Offline Marketing Ideas

    Have a brochure to handout to potential customers

    Also make brochures of new products and services to send to past customers.

    > To Marketing Idea #38
  20. Offline Marketing Ideas

    Postcards can be one of the more affordable

    ways to get a new product or service in front of the eyes of past customers.

    > To Marketing Idea #40
  21. Offline Marketing Ideas

    Offer something free:

    A consultation
    A gift
    Seminars
    Product Demonstration

    > To Marketing Idea #53
  22. Offline Marketing Ideas

    Cross promote in or on products of other businesses that target your market

    You can get creative with this one. How about an optician partnering with a book store. Put large print flyers in books that say, "Having tr...

    > To Marketing Idea #56
  23. Offline Marketing Ideas

    Host a business marketing forum and invite small business

    owners from your area to talk about business and marketing ideas that have and haven't worked.

    > To Marketing Idea #10
  24. Offline Marketing Ideas

    Send your customers a newsletter (mail and email)

    Keeps your business in the front of their mind
    Generate repeat business
    Generate referrals

    > To Marketing Idea #23
  25. Offline Marketing Ideas

    Help further your customers knowledge

    by sending them a tips or advice bulletin.

    > To Marketing Idea #26
  26. Offline Marketing Ideas

    Target your market and watch for news,

    trends and events that effect that market.

    > To Marketing Idea #72
  27. Local Marketing Ideas

    Hang up flyers, posters or business cards

    at community halls, libraries, or other local businesses, with their permission of course.

    > To Marketing Idea #98
  28. Social Media Marketing Ideas

    Use HootSuite to manage multiple social profiles.

    Hootsuite is one of the most cost effective social media management systems on the market.

    It helps you market your business across multiple ...

    > To Marketing Idea #251
  29. Offline Marketing Ideas

    Hold open panel business forums

    that appeal to your potential customer groups.

    > To Marketing Idea #19
  30. Offline Marketing Ideas

    Design attractive business cards:

    Hand out your business card to anyone who may need to contact you.
    Give those close to you, business wise or personally a few business cards ...

    > To Marketing Idea #37
  31. Offline Marketing Ideas

    Write a book.

  32. Offline Marketing Ideas

    Hold a contest.

  33. Search Marketing Ideas

    Use local search marketing area specifications to target a specific city or zip code.

    Again reducing competition and increasing effectiveness.

    > To Marketing Idea #127
  34. Social Media Marketing Ideas

    Publish your own blog

    Ping blog directories
    Use Feedburner

    > To Marketing Idea #170
  35. Offline Marketing Ideas

    Distributing Postcards to Potential Leads

    When many people think of print advertising, they often only think of brochures and flyers.

    Postcards can be another very effective way of ge...

    > To Marketing Idea #252
  36. Offline Marketing Ideas

    Send a postcard instead of a letter

    they are cheaper, already opened and can be seen by everyone who handles the mail.

    > To Marketing Idea #41
  37. Offline Marketing Ideas

    Have a sale

  38. Offline Marketing Ideas

    Higher someone from your target market group

    to come up with new and creative marketing ideas.

    > To Marketing Idea #77
  39. Offline Marketing Ideas

    Look for job offers or those looking for your product or service.

    Freelance sites
    Craigslist
    Lead generation sites

    > To Marketing Idea #79
  40. Local Marketing Ideas

    Hold open panel business forums in your community

    where community members can ask questions to your

    > To Marketing Idea #111
  41. 4 -3
  42. Local Marketing Ideas

    Host a BBQ.

  43. Search Marketing Ideas

    Look for new niches and customer groups

    to offer your products and services to (web designer for automotive shops) to decrease competition.

    > To Marketing Idea #124
  44. Search Marketing Ideas

    Track Your Search Engine Marketing:

    Track leads, track conversions, track what each keyword does or doesn't do for you.

    > To Marketing Idea #128
  45. Search Marketing Ideas

    Adjust your campaign to explore more of the keywords that work

    and decrease bids on the keywords that don't preform as well.

    > To Marketing Idea #129
  46. Search Marketing Ideas

    Create multiple landing pages and test the effectiveness of each landing page

    Test different layouts, different copy, different calls to action.

    > To Marketing Idea #130
  47. Online Marketing Ides

    Build one-way links by:

    List in related quality directories
    Posting in related forums
    Commenting on related blogs
    Guest blogging
    Writing guest articles
    Submitting articl...

    > To Marketing Idea #136
  48. Online Marketing Ides

    "Link Bait"

    with catchy article names and content like "99+ Internet Marketing Ideas"!

    > To Marketing Idea #140
  49. Online Marketing Ides

    Track what search terms bring what conversions.

    Focus your keyword optimization efforts on the best performing keywords.

    > To Marketing Idea #143
  50. Online Marketing Ides

    Do:

    Write good relevant content
    Design your site for your users
    Follow Google's Guidelines

    > To Marketing Idea #152
  51. Email Marketing Ideas

    Select a newsletter that is relevant and informative.

    Is it something that you would delete or actually read?

    > To Marketing Idea #165
  52. Social Media Marketing Ideas

    Start a podcast.

  53. Online Marketing Ides

    Track every promotional effort.

    What is working? What isn't working? Optimize what works, drop what doesn't work.

    > To Marketing Idea #203
  54. Viral Marketing Ideas

    Make a rebrandable ebook

    with your product links and allow your affiliates to add in their own affiliate links.

    > To Marketing Idea #205
  55. Viral Marketing Ideas

    Have a promotional competition.

    Who can send the most visitors, who can make the most sales, generate the most leads.

    > To Marketing Idea #208
  56. Local Marketing Ideas

    Get advise from those that have been there before.

    FitSmallBusiness asked 63 of the pros for their advice. Here are a few of the highlights:

    • #1 - Build relationship!. With other businesses, jo...
    > To Marketing Idea #249
  57. Offline Marketing Ideas

    Place your contact information on the products

    you sale so the customer always knows how to get in touch with you.

    > To Marketing Idea #32
  58. Offline Marketing Ideas

    Hold an event outside your store

    or invite a non-profit group to hold an even outside your store.

    > To Marketing Idea #62
  59. Offline Marketing Ideas

    Have ready-to-launch promotions

    stored up for when neighboring stores have a large advertised sale so you can catch some of the extra traffic.

    > To Marketing Idea #65
  60. Online Marketing Ides

    Make your site search engine navigable. Search engines can't follow:

    Pure javascript dropdown menus or links
    Pages that are accessed by a form (login form, submit button, etc.)

    > To Marketing Idea #144
  61. Online Marketing Ides

    Don't:

    have hidden text
    use cloaking
    spam keywords on the page
    duplicate content

    > To Marketing Idea #151
  62. Email Marketing Ideas

    Send quality informative content in your newsletter.

    People sign up to your newsletter because they are interested in what you do and who you are. Give them what they are looking for. For some ...

    > To Marketing Idea #158
  63. Online Marketing Ides

    Use web analytics to analyze where your visitors are coming from

    and going to so you can optimize your website design and content. Benchmark your changes to increase visitor retention and the amount of tim...

    > To Marketing Idea #190
  64. Online Marketing Ides

    Consider using a separate CSS file (.css) for your page design.

    The visitor only has to load this file once and then it's stored on their computer.

    > To Marketing Idea #192
  65. Online Marketing Ides

    Don't be afraid to try new things.

    Internet marketing is a constantly evolving field and new ways to market an Internet business are always being born. Be sure to always track...

    > To Marketing Idea #204
  66. Offline Marketing Ideas

    Keep your information simple and understandable

    so your customers can easily grasp the knowledge you have for them.

    > To Marketing Idea #21
  67. Offline Marketing Ideas

    Send informational brochures

    when a new product or service that they may be interested in comes out.

    > To Marketing Idea #27
  68. Offline Marketing Ideas

    Ask your customers how you can better server them

    listen to them and make the changes necessary.

    > To Marketing Idea #30
  69. Offline Marketing Ideas

    Hang up flyers, posters or business cards

    at community halls, libraries, or other local businesses with their permission of course.

    > To Marketing Idea #52
  70. Offline Marketing Ideas

    Distribute cards

    where the customer gets something free after a certain number of purchases.

    > To Marketing Idea #54
  71. Offline Marketing Ideas

    Offer a discount to a target group:

    Offer special pricing to a specific club
    Offer a discount to event attendees
    Give out coupons for the completion of a survey

    > To Marketing Idea #57
  72. Offline Marketing Ideas

    Place a sign on top of or on the sides of your car

    while parked near your place of business.

    > To Marketing Idea #63
  73. Offline Marketing Ideas

    Sponsor a team.

  74. Online Marketing Ides

    Check out SEOmoz's Ranking Factors

    to see how some of the top search engine optimization experts rank the importance of different factors influencing your position in the sear...

    > To Marketing Idea #142
  75. Social Media Marketing Ideas

    Host an online event.

  76. Online Marketing Ides

    Make a usable website.

    Simple navigation
    Clear call to action (How they can find out more or signup.)
    Readable font size
    Design tested in all major web browsers
    Look a...

    > To Marketing Idea #185
  77. Online Marketing Ides

    For local businesses include the names of the areas that you serve

    If someone searches for "Orange County spa" you want to show up in the results even if you are just north of Orange County. So, "Serving Ora...

    > To Marketing Idea #188
  78. Online Marketing Ides

    Create a lightweight design that will load quickly on any internet connection.

    Nothing turns a visitor away faster than a page that won't load.

    > To Marketing Idea #189
  79. Offline Marketing Ideas

    Get a toll-free number to project a better image

    and capture national customers (you can get them for $2/month at kall8).

    > To Marketing Idea #69
  80. Local Marketing Ideas

    Hand out trinkets:

    keychains, pens, magnets, etc. with your contact information on it.

    > To Marketing Idea #99
  81. Online Marketing Ides

    Don't link to sites that are seen as bad sites by the search engines

    (Make sure they are well listed in Google)

    > To Marketing Idea #137
  82. Email Marketing Ideas

    Don't worry about how often, just provide high quality content.

    Our [Newest Marketing Ideas Newsletter] is at most sent out once a month, only when there is something really great that business owners nee...

    > To Marketing Idea #159
  83. Social Media Marketing Ideas

    Participate in wikis.

  84. Online Marketing Ides

    Have friends or family test your website and get there feedback.

    Did they know what your site was about? What they could do or get there? Was there anything that was annoying?

    > To Marketing Idea #193
  85. Online Marketing Ides

    Don't pay a company to submit your site to the search engines.

    The search engines will find you as soon as you have links from other sites. (Directories, articles, etc.)

    > To Marketing Idea #194
  86. Online Marketing Ides

    Upload your product feeds to Google Products,

    Google Base, Shopzilla, NextTag and other product listing sites.

    > To Marketing Idea #202
  87. Creative Marketing Ideas

    Cryoow! event!

    What is a Cryoow! event?

    A Cryoow! event is basically an event that you organize in your place (shop, office, restaurant, hospital or what ev...

    > To Marketing Idea #253
  88. Offline Marketing Ideas

    If you miss a call you don't have to miss a customer.

    Offer a special discount on your voice mail or quickly talk about some of the greatest benefits of your product.

    > To Marketing Idea #75
  89. 0 -3
  90. 0 -1
    Local Marketing Ideas

    Put business cards on cars

    less pollution and people are more likely to keep them versus a flyer.

    > To Marketing Idea #121
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