It is cheaper to market to customers you already have than to find new customers. Can you create a n...
that is either better or cheaper than your current product.
by offering your services to help them in a meeting, seminar or other event.
and new ideas from customers and employees.
1. Create a search marketing budget.
How much will you need to spend to get a sale?
How much profit do...
Clicks, where they go, short term ROI as well as long-term projected ROI.
Unless you really engage your audience in a way that matters to them you probably are not going to s...
It's important that you always know the next step you can take to marketing your business. If you do...
You'd be surprised how many others are also looking for people to help them increase their business....
helps generate permission based leads, new marketing ideas and the possibilities for joint advertisi...
What are your goals?
how are you going to get there? (Budget, action steps, etc.)
Give them business cards or trinkets and ask them to hand them out if they run into someone interest...
get a booth or at least attend them and talk to people.
with the purpose of creating a business referral network. Find other business professionals at:
from some of your customers and put them up in your store or online.
to be a part of your advisory panel and run new products, services and pricing by them.
Also make brochures of new products and services to send to past customers.
ways to get a new product or service in front of the eyes of past customers.
You can get creative with this one. How about an optician partnering with a book store. Put large pr...
owners from your area to talk about business and marketing ideas that have and haven't worked.
Keeps your business in the front of their mind
Generate repeat business
by sending them a tips or advice bulletin.
trends and events that effect that market.
at community halls, libraries, or other local businesses, with their permission of course.
that appeal to your potential customer groups.
Hand out your business card to anyone who may need to contact you.
Give those close to you, business ...
Again reducing competition and increasing effectiveness.
Ping blog directories
they are cheaper, already opened and can be seen by everyone who handles the mail.
to come up with new and creative marketing ideas.
Lead generation sites
where community members can ask questions to your
to offer your products and services to (web designer for automotive shops) to decrease competition.
Track leads, track conversions, track what each keyword does or doesn't do for you.
and decrease bids on the keywords that don't preform as well.
Test different layouts, different copy, different calls to action.
List in related quality directories
Posting in related forums
Commenting on related blogs
with catchy article names and content like "99+ Internet Marketing Ideas"!
Focus your keyword optimization efforts on the best performing keywords.
Write good relevant content
Design your site for your users
Follow Google's Guidelines
Is it something that you would delete or actually read?
What is working? What isn't working? Optimize what works, drop what doesn't work.
with your product links and allow your affiliates to add in their own affiliate links.
Who can send the most visitors, who can make the most sales, generate the most leads.
FitSmallBusiness asked 63 of the pros for their advice. Here are a few of the highlights:
you sale so the customer always knows how to get in touch with you.
or invite a non-profit group to hold an even outside your store.
stored up for when neighboring stores have a large advertised sale so you can catch some of the extr...
Pages that are accessed by a form (login form, submit button,...
have hidden text
spam keywords on the page
People sign up to your newsletter because they are interested in what you do and who you are. Give t...
and going to so you can optimize your website design and content. Benchmark your changes to increase...
The visitor only has to load this file once and then it's stored on their computer.
Internet marketing is a constantly evolving field and new ways to market an Internet business are al...
so your customers can easily grasp the knowledge you have for them.
when a new product or service that they may be interested in comes out.
listen to them and make the changes necessary.
at community halls, libraries, or other local businesses with their permission of course.
where the customer gets something free after a certain number of purchases.
Offer special pricing to a specific club
Offer a discount to event attendees
Give out coupons for the ...
while parked near your place of business.
to see how some of the top search engine optimization experts rank the importance of different facto...
Clear call to action (How they can find out more or signup.)
Readable font size
If someone searches for "Orange County spa" you want to show up in the results even if you are just ...
Nothing turns a visitor away faster than a page that won't load.
and capture national customers (you can get them for $2/month at kall8).
keychains, pens, magnets, etc. with your contact information on it.
(Make sure they are well listed in Google)
Our [Newest Marketing Ideas Newsletter] is at most sent out once a month, only when there is somethi...
Did they know what your site was about? What they could do or get there? Was there anything that was...
The search engines will find you as soon as you have links from other sites. (Directories, articles,...
Google Base, Shopzilla, NextTag and other product listing sites.
Offer a special discount on your voice mail or quickly talk about some of the greatest benefits of y...
Wear them around town and give them to others.
less pollution and people are more likely to keep them versus a flyer.
(By commenting on blogs, interacting in forums, etc.)