How to Use Our Business Card Templates

You don't want to be caught without a business card, but you don't want to be caught with a business card that doesn't identify you either.

If you have tried online business card designers, or even tried designing your own card, it's difficult to get something that looks good. Even more difficult is to create something that looks good and communicates what your business it and why it is special.

The business card templates that we've put up for you are meant to allow you to put what matters where it matters.

You can use these templates anywhere, even load them into the design program of your choice and start building on top of them. The templates are a standard 2x3.5 inch business card size with a 1/16 in bleed.

We usually use Overnight Prints since they offer a wonderfully thick 15pt (350 gsm) business cards at a very reasonable price. Having nice thick business cards says a lot about a company. You also might be interested in the business card pricing comparison where you can compare a wide range of online printing services and learn more about their costs, quality and card stock (paper thickness).

If you choose to use Overnight Prints then go to their business card page and click on “Advanced Designer”. Skip choosing a background and go right to the designer. In the designer start by selecting and deleting all of the text fields. Then in the top left corner switch from "Quick Start" to "Advanced" and click "Upload Image". Upload the business card template your downloaded from us. You can now start to add in your information with the text tool (the top left icon that looks like a “T”)

Here is an example of what you can do:

Overnight Prints Business Card Template Designer

We used their Elephant font for Good Marketing Ideas and their Bodoni font for the smaller text and website address.

Think about what information you really need on your business card.

What is the most important for your customers?
Phone number? Website? E-mail?

For us it is our website, so we put it in the black area at the bottom. In marketing we are call this our call-to-action area. It's the area with the most contrast and strongest colors meant to draw attention and tell the customer what they can do next to get more information.

Keep your business card simple. Do you really need your fax number on it when you have only received 2 faxes in the past year? Couldn't you just email your fax number to the select few that might need it?

Now for the most important part: Your marketing message! What are you offering? I'm amazed at how many business cards I have that I vaguely remember receiving, but have no idea what Mr. John Smith does or why I would have held onto his business card.

More than just what you do is the benefit of what you do for your customer.

For our business card we might put “Marketing Ideas to Grow Your Business”.

Last modified: April 12, 2011

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