Beauty Salon Marketing Ideas
This collection of beauty salon marketing ideas has general and specific marketing ideas hair salons, nail salons and tanning salons
- Image is important for any form of a beauty salon. This is both an image inside your establishment as well as what is seen outside.
- Have a logo and slogan that defines your business and separates it from the competition.
- What colors are you using, why?
- What is your logo, for what purpose?
- Does your slogan tell people what you do?
- Does it set you apart from the competition?
Hair Salon Marketing Ideas
- Offer a free specialty conditioner with coloring or highlights.
- Place your salon logo and contact details on the products you sell and give away.
Nail Salon Marketing Ideas
- Offer a free manicure with pedicure.
- Create a social environment and encourage groups to come by offering group discounts.
Tanning Salon Marketing Ideas
- Offer a free tan when your customer brings a friend.
Salon Promotion Ideas
- Offer a free product with service (free conditioner with highlights)
- A free product with service can seem like a better deal since $30 of your time is $30, but $30 of could be $15.
- Offer a free service with other service (free manicure with pedicure)
- Offering a free service with service can be a great idea during slow periods.
Salon Publicity Ideas
- Hold a salon day at a local nursing home.
- Offer a free manicure or hair styling as a prize for a local charity event.
Salon Relationship Marketing Ideas
- Emphasize relationship and social marketing, if you are a salon that people talk about you will have a line out the door.
- Find leading community members in the markets your want to pursue and offer free services to them.
- Offer free services to the friends of your current clients. Ads extra incentive for your clients to talk to their friends about your salon.
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