Marketing Foundation III:
Set goals and reach them!

Now you have a solid unique selling position, and have a system in place to maintain customer relationships. This is the part where you start adding marketing ideas into the mix and attract new customers.

Offline Marketing

Referrals - You could build an entire marketing strategy on referrals, actually many have very successfully. Choose your referral partners carefully and send them lots of business. They will surely do the same.
Print - If nothing else get well designed postcards and business cards printed at a high quality printer. Make sure that they include your unique selling position and a special offer or call to action.
Search around the Offline Marketing Ideas and their related links for some more great offline marketing ideas.

Online Marketing

Website - Make sure that your website states and is lined up with your unique selling proposition.
Email Newsletter - for many companies this is the number one method of generating revenue. In this day in age it's not a marketing medium that should be missed.
Search around the Internet Marketing Ideas and their related links for some more great online marketing ideas.

Make Marketing Enjoyable and Do It!

Make marketing something you enjoy to do. Find ways to mix it with something you do already.
Market early every day. That will get it out of the way, give it the importance it deserves and energize you.
Make the call, visit the prospect, decide to move past any fear or resistance.
Create and nurture a referral network, select who you want to network with and give lots of referrals.