Low-Cost Marketing Ideas
Strengthen relationships with past customers to generate more sales and referrals. Send out both an email and a standard mail newsletter every month if possible. Put coupons, special offers and interesting articles in your newsletter so that it gets read and so you can track the effectiveness of your newsletter.
Cost: Email marketing can be under $10 per month, see the email marketing comparison chart. Mailed newsletters can be more expensive, but consider sending a postcard with a short message and some coupons on the back. Less postage, easier read and your customer can't throw it away before opening it.
If you have a mailing list you can have postcards printed, labeled, and mailed for $.45 per postcard at Express Copy.
Print out postcards to handout as flyers, leave in local businesses or use as product information brochures for your current customers.
Cost: $34.95 for 500 Full Color Postcards - PSPrint and use coupon code "buynow" to take an extra 10% off.
Get a toll free number for your advertisements. It will make your business look more professional and can also help you to track the effectiveness of an ad campaign.
Cost: $2/month from K8
Offer a monthly giveaway. A free product, meal or movie ticket giveaway can help keep your business on the front of your customer's mind and can be an opportunity to build an email and standard mailing list.
Cost: Cost of a product, $5-15.
Print out business cards for that market a specific service or product of yours. Place simple and brief information about the product on the front and a coupon or special offer on the back.
Cost: See the business card comparison chart(Around $20 for 500)
Advertise in an eZine that is mailed to your target market.
Cost: Depending on the size of the mailing list the cost can be between $5 and $40.
Market on the search engines. You can keep the cost at any level you want and only pay when you get a potential client sent to your website. We have some clients that spend a maximum of $.70 per day, and are still receiving new client leads.
Cost: Put in $5 on Microsoft adCenter and get $80 of advertising credit to see how it works for your business by clicking here.
Place your business logo, number and website address on your car.
Cost: Around $50
Print out a vinyl banner to hang in front of your store advertising a special sale or promotion.
Cost: Around $60
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