Email, like it or not, is still the highest converting, most important, form of online marketing. Building an email list of your customers, clients, and those that are interested in your industry is the most important thing you can do to promote your business online.
Send quality informative content in your newsletter.
People sign up to your newsletter because they are interested in what you do and who you are. Give them what they are looking for. For some this is special offers, latest news or industry insights. Make it special.
Don't worry about how often, just provide high quality content.
Our [Newest Marketing Ideas Newsletter] is at most sent out once a month, only when there is something really great that business owners need to know about. It's better to have an infrequent email newsletter that's always read than a frequent newsletter that goes straight to...