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  1. Offline Marketing Ideas

    Follow up with your existing customers

    It is cheaper to market to customers you already have than to find new customers. Can you create a new product or service that your current customers need?

    This is part of the reason it is so important to build a customer list. Start collecting emails and contact information from your customers. Offer them a newsletter with information that they want.

    Remember it is about them and if you add value to their life then you will have a customer for life who will be interested in more and more of your services.

    A good way to keep track of your customers is with a CRM (customer relationship management). In a CRM you can track when and how you last contacted your customer, what is of interest to them and when you want to contact them again. Zoho CRM is a great CRM that is free for up to 10 users and affordably priced after that.

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