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  1. Search Marketing Ideas

    Use paid search engine marketing to drive traffic

    1. Create a search marketing budget.
    How much will you need to spend to get a sale?
    How much profit do you make per sale?
    How will you track and improve your ads?
    2. Advertise through Google Adwords.
    Largest market, most searches
    Highest competition
    May need to focus on a smaller niche to be profitable
    3. Advertise through Yahoo Search Marketing
    Moderate search volume and competition
    4. Advertise through Microsoft adCenter
    Moderate search volume
    Lower competition
    5. Advertise through Ask.com
    Low search volume
    Low competition

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