Search Engine Submission Services

I am not talking about hiring someone to submit your site to the important search engines and directories. I am talking about paying a fee for an automatic submission service, which promises to submit your site to 1000 search engines (or more), with the implication that they can do a better job than you can.

Save your money, because there is a double lie in these kinds of promises.

Those 1000 search engines only include a few that are really important. There are only about 10 search engines that matter anyway, and of those 10, about half do not accept automatic submissions, but require you to do so manually. So the implication that they can do more, and better, is false on both counts!

You see, once your site gets indexed by the most important search engines, the smaller ones will pick it up over time anyway. And they don't make enough of a difference for you to worry about spending the time to list on purpose. 99% of your search engine traffic is going to come from the top 10. Is it worth spending money or time chasing 990 other listings just for 1% of your total traffic? You can get many times that much more traffic through other less expensive and less time consuming marketing methods, and that 1% will come to you free in time anyway.

Take the time instead, to search out niche directories (not the same thing as Free For All sites or Free Classfied sites). Get listed in those, and that will help you much more in the long term, and it will help your search engine rankings as well. And of course, put some effort into article marketing, and other smart marketing tactics. If you are going to pay for something, pay for inclusion in a directory network that will give you good exposure for a low dollar amount - it will beat paying for search engine submission by a wide margin.

Do it smart. Don't be taken in by promises that a quickie service can do more or better. It can't. It will do a less efficient job, and miss the really critical parts of the job, and the parts that it does do more of don't matter one bit.

Bad Marketing Ideas

Bad Marketing Ideas Guide

Laura Wheeler, co-owner of Firelight Business Enterprises, Inc, mom of eight, and home business shoestring startup expert.

Laura believes in integrity and honor in business, and strives to always be 100% truthful in what she presents, no matter whom it offends. She has been featured in two books - The Entrepreneurial Parent, and Get More Business, and has been interviewed and featured as a guest speaker on small business topics. Laura has also written close to a dozen books, and written over 1000 pages of original website content.


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