Misleading Email Subject Lines
Dumb, dee-dumb-dumb... What is the purpose of trying to get someone's attention by one thing, if you are only going to lose it as soon as they see what you are really talking about?
When you are trying to make a point with marketing, the sooner you get to the point, the better. If you put a subject line in emails with one topic, and then make your email about something else, you just wasted your time by deceiving them. Try going to a park full of kids and hollering, "Free cookies!", then when all the kids come running, hand out lettuce instead. They will all call you a liar, and then go look for REAL cookies!
The only people who use misleading subject lines are people who are selling illegal or unethical things. And even that is pretty stupid. Because the subject line is what tells people whether they want to open the email or not. They only do if they think what is inside will interest them. If they GET inside and find that something else is there, then they'll kill the email because:
- It was not what they were interested in.
- They now know you are a liar and they won't trust you for anything.
Spamming and dishonesty are pretty stupid to begin with. Mimicking their tactics will only lump you in the same group with them. No honest business owner would want to go there!
