Pop-Ups and Pop-Unders

Annoying your prospective customers is NOT a good idea!

Over half of the people online think that pop-ups are an annoyance. An annoyed person is going to click the close box before the thing even loads. And a large percentage of people online now have pop-ups turned off in their browsers. They have already closed the door to you!

Because of the high rate of pop-up blockers, internet marketers now use what they call "unstoppable pop-ups", which are actually floating menus. Now, consider for a moment. Pop-ups tick people off. So they turn them off. Instead of finding another way to market, you are going to FORCE them to view what you already know TICKS THEM OFF? This is NOT a smart marketing idea! You cannot force people to see things your way. Marketing by taking away people's choice is BAAADDD! It just makes them angry, at YOU. Which means they will NEVER buy from you!

Then we have the pop-under. Some people say that they are better because they only show up when the browser window is closed. But they are still just a pop-up by another name, and they get the same treatment - punch that X as soon as you see it, to get it to go away! And you STILL pay for the ad if you are paying by the impression! You just paid to have someone tell you to go away!

Pop-ups and Pop-unders may have been a successful thing at one time, but for all but the most incredulous internet users, they are now an ineffective marketing tool. If you prize integrity, and hope to enjoy a lasting and friendly relationship with your customers, DON'T USE THEM!

Go for simple text ads, on a content related page, or banner ads that are targeted for your market. They will get you further than annoying pop-ups, and they give people the choice to be interested or not, so those that click through will do so from intelligence and genuine interest.