Lack of Marketing Focus

If you get too many irons in the fire, you simply cannot tend to them all.

Marketing is a careful combination of diversification, and focus. And business efforts in general have to be narrowed down to a manageable number of revenue streams, or you'll get fragmented and find that it is impossible to market all the things you are trying to do all at once.

You need to establish a single successful business line before you begin another. It takes time and dedication to sufficiently establish a revenue stream enough to let it coast while you build another one. If you give up as soon as you start to market, but before it has a chance to really show results, then you'll never get anything established fully. You'll flit from one failure to another, and never really make a go of anything.

Your marketing efforts also have to be focused. If you are like me, and own or want to own a large number of websites, then you have to find ways to streamline the marketing process. You simply cannot fragment yourself and try to market 20 different things at once. I developed a system to keep it manageable, but I still have to restructure now and again to keep the tasks under control.

Each marketing effort must also be set up, attended to, tracked, assessed, and adjusted as necessary. You have to keep that focus while you wait for it to prove itself, and sometimes you have to keep doing it for quite some time before it can really show meaningful results in the way you want it to. You can't allow yourself to get discouraged and fade out on it just because it takes patience.

Keep your focus, and keep your tasks efficient. Because otherwise you'll splinter off into a series of dabbles that never add up to anything that works.