Narcissism

Narcissism is to be expected from your customers, but in a business owner or promoter, it is unforgivable!

You have to be able to put yourself in their shoes, and describe things from their point of view. This in no way implies either dishonesty or manipulation, merely that you must be able to identify with your customer, and speak their language to appear to them to be the kind of person whom they will trust to solve their problem.

Nobody is desperate enough to want to have their problems solved by someone they do not trust. You may in fact have the very thing they truly need, but if you appear to be a self centered jerk, they won't listen to you long enough to find out.

Narcissism comes out in writing, in the images you choose to use for your promotions, and in the words you use in talking to someone. And the very most self-centered people are, sadly, the ones who cannot see it in themselves.

If you don't genuinely care about the people whom you have targeted as your customers, you'll have a very hard time marketing to them. You have to care more about solving their problem than you do about making the sale.

Sure, you're in business to make money, we all know that. But if your sole focus is on making the sale, you'll miss the signals that your customer is giving you that would help you to understand just how to meet their need. Focus on THEM, and you'll know when the time is right to make a gentle pitch.

Sales and marketing isn't about YOU. It is about THEM. Because THEY are the ones who are making the choice to purchase, or not to purchase, not you.