MiniSites in Free Webspace

I almost could not believe it when I read this bad idea for the first time.

Maybe it would have worked 5 years ago, but even as recent as 3-4 years ago this one would have been considered Black Hat.

The idea is that you should create 10-20 accounts with free web hosts. Then put up a mini-site into each one, and then link your main website into those. Then register each one with the search engines and because they are all with different hosts, your pagerank will increase.

How utterly dumb! It fails on all points! Somebody wasn't thinking straight when they came up with this idea!

  1. It is no time saver! You can go out and find 10-20 directories to submit your link to in less time than you can open all those accounts, let alone actually build minisites and put content on them that the search engines would index! And those links will have higher value than your brand new quickie sites could give.

  2. Many search engines are now giving less credibility to free hosted sites.

  3. Some search engines do a Whois search on your domain - at least this is what I have read . If so, the ownership would be known, exposing you for the fraud that it made you appear to be.

  4. Such sites are of little value, and without regular updates, they will not gain any power to help your pagerank for your main site. You just created a whole bunch more work for yourself, and a distraction from the upkeep of your main site.

  5. Why spend time promoting and registering 20 other sites just to get attention for your main site when you could be using that time and energy to simply promote your main site directly. Far simpler, and far more effective! Focus on consolidation and efficiency, and don't get distracted and fragmented.

If you want to build multiple sites, then do it right! Build more high quality sites, and interlink them with relevant links. That is a legitimate tactic because each new site adds something of value to the web.

Don't be dumb and try to create a shortcut that is many times harder than just doing it right!

Bad Marketing Ideas

Bad Marketing Ideas Guide

Laura Wheeler, co-owner of Firelight Business Enterprises, Inc, mom of eight, and home business shoestring startup expert.

Laura believes in integrity and honor in business, and strives to always be 100% truthful in what she presents, no matter whom it offends. She has been featured in two books - The Entrepreneurial Parent, and Get More Business, and has been interviewed and featured as a guest speaker on small business topics. Laura has also written close to a dozen books, and written over 1000 pages of original website content.


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