You should consider yourself lucky to do what you do for a living, assuming it is anything other than Internet Marketing. Being an honest internet marketer is like working as an undercover cop in a gang. You see a lot of ugly going down and you do your best to right the wrongs, hold the line and live to fight tomorrow.
The perception is that marketers are like politicians or novelists; we are professional liars. I can understand how that came to be. Some of the business owners I work with decry the lack of honesty in marketing, then want me to push the truth in marketing their brand. I really don’t do that. I don’t bend the truth to make a buck. You either have a legitimate product/service or you don’t.
Consider actually making a better product. Not only will your list of benefit be what you want them to be, but your product really will market itself.